Image by: gnietsche

1. Paper Stock:

There are a variety of paper stocks to choose from, with a number of variables with paper weight, paper finish (matte/ gloss…), size and more. This is generally determined by the type of job and your budget. Double sided printing requires

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What’s involved in the designing and implementing of a brand identity?

Research:

Every project begins with learning about what you do and how you do it. I need to understand your market, your competitors and your USP …

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Here are 5 tips that will save you time:

• Straighten images: If you have an image that is crooked and needs to be straightened, all you need to do is- go to the “ruler tool” which can be found by clicking and holding on the …

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In no particular order.

• A design without unnecessary flare

A logo is NOT an illustration, so lets leave the glowing effects, the drop shadows, the bevel effects, multi colours etc… for illustrations. A logo needs to be simple, to the point but clever.

• A design that will outlive me

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  How much will my logo design cost? Probably the most common question, but unfortunately one that doesn’t have an easy answer.  Each logo design has a number of variables; as everyone has a different set of requirements. Some corporations may need several different initial concepts to choose form, while others may just need a [...]

Business owners/ managers need to be involved in the design process.

A design client should always be involved in the design process, in fact a client’s input is what will get the project …

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