Responsive Web Design

What is Responsive Web Design?

Responsive web design allows a single website to alter its layout dynamically to suit the user's device being used to view that website. Large monitors (like a desktop) can display a website design with multiple columns of content while a small device (like a mobile phone) can have that same content presented in a single column with text and links that are appropriately sized to be read and used.

In the past, web developers built more than one site in order to accommodate different screen sizes. With the number of devices drastically increased we now develop a single website with a fluid and flexible layout which adjusts according to the screen size.

How many people use a mobile device?

A large part of world's internet users are now using mobile devices. According to the 2018 Global Digital suite of reports (from We are social and Hootsuite), 72% of individuals from Canada and U.S.A. use mobile phones.

76% of Canada's population and 78% of U.S.A.'s population uses a smart phone! The above stats makes it clear that having a mobile responsive website is not optional anymore - it's a requirement!

Responsive websites Vs Non-Responsive websites

  • User Experience - As seen above having a responsive website will allow any user landing on your website to enjoy the experience on whichever device they are using. A better experience means more time spent on your website as opposed to quickly leaving due to a clunky interface.
  • Higher Conversion Rate - Continuing from the previous point, users who are provided with an optimal experience will have the ability to convert more users into paying customers. While an awkward site to explore will be far less likely to convert.
  • Essential Information - With a responsive website we can refine the content on your website - making something more prominent or hide a certain non-essential content on mobile devices to clear the clutter.
  • Increases Visibility on Search Engines - Google penalizes websites that are not responsive, while giving mobile-friendly websites a boost in the search results over a non-responsive website.
  • Stay ahead of the competition - The final point I will make here is that choosing to have a responsive website will keep you ahead of your competion that does not have a responsive site, as seen in the previous points.

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